Expertise

Girl About Town nurtures existing and emerging brands within the fashion, lifestyle and design industries by building strong relationships with editors, journalists, critics, stylists and bloggers. Our primary goal is to create awareness for today’s modern essentials.

press office services & management

A goal without a plan is just a wish. We’ll work with you to create a communications strategy that achieves objectives and helps you with the key milestones along the way.

  • Media relations
  • Campaign strategy and content creation
  • Brand and product positioning
  • Editorial and product placement
  • Celebrity and influencer outreach

fashion show and event media

We have proven a track record for creating curated events that are  thoughtfully crafted to build brand awareness, garner media coverage and communicate a powerful and lasting message. From building a stellar guest list to securing the right DJ, we create immersive experiential opportunities that are seamless, on point and unforgettable.

  • Highly strategic approach to fashion shows and events
  • Media plan development
  • Guest and invitation coordination
  • Pre-seating and guest list management
  • Expertly trained onsite agency publicists
  • Front door and guest check in management
  • Front of house and backstage media management
  • Interview schedules and media opportunities
  • Tracking and managing key reviewers
  • Distributing communication points on collection
  • Celebrity outreach and management
  • Collaboration with production

social media

In the media landscape of today, journalists blog and bloggers tweet, and traditional media and “new” media have become inextricably intertwined. Our approach is all about authenticity and developing relationships that cut through the clutter with strategic communications that are steeped in your brand’s DNA.

  • Social media management
  • Social media consulting
  • Social media setup
  • Social media creative

digital publicity

A recommendation from a trusted or admired source cuts through the noise, and meaningful brand experiences have the ability to create devoted, enthusiastic customers.

  • Blogger and Vlogger outreach campaigns and management
  • Blog mentions, reviews and giveaways
  • Social elite influencer seeding
  • Instagram collaborations and seeding

the showroom at girl about town pr & communication

Girl About Town offers an exciting and stress free press service for fashion brands whereby you provide us with samples and we do the rest. No more rushing to send out items for briefs, driving around collecting your product or chasing up fashion editors to return stock that needs to be sold!

For a monthly fee you will receive the following:

  • Fashion editors and stylists sourcing directly from the Showroom
  • Product couriered across the country
  • Product placement report

By stocking the SHOWROOM you will ensure that your brand never misses another opportunity for media exposure on the pages of SA’s leading glossies, websites and blogs. At Girl About Town we understand that exposure equals sales and that traditional advertising can be extremely costly.

SHOWROOM monthly rates are dependent on your requirements, please allow us the opportunity to put together a customised package for your brand.

Please contact Girl About Town to discuss the perfect package for your brand.